Categories
eCommerce

Magento Vs. Shopify – Which Is the Right E-commerce Platform?

We all know that Magento and Shopify are the most popular e-commerce platforms in today digital era.  When it comes to figuring out which platform is right for e-commerce, a great proportion of people get confused. Therefore, in this post, we are going to compare Magento and Shopify by highlighting their pros and cons.

By the end of this article, you’ll easily choose the right platform between Magento and Shopify. Let’s have a look below to figure out the pros and cons of each platform.

Shopify Pros:

  1. Greater Number of Themes

One of the best features of Shopify is that your e-commerce store will automatically optimize itself for different devices and screen sizes. This is a great feature as it will allow you to reach a greater number of mobile shoppers than ever.

According to a recent survey based report, more than 50% of e-commerce consumers use mobile devices. It also reveals that 55% of consumers research products before they buy. By having a mobile-friendly theme you could easily push your customers to invest in your platform products and services. Else you will drive your customer to your competition.

  1. Best E-Commerce Website Builder

In order to develop a highly functional e-commerce site, a comprehensive website builder is required. Shopify facilitates its users with a large web builder to extend the functionality of your platform. If you are looking for an opportunity to take your store to the next level then you must prefer Shopify.

It will not only boost your web performance but also allow you to do so much more with different devices. So ensure to prefer the Shopify App Store to build a highly functional website without any hassle

  1. Endless Support

No matter you have queries related theme or tools, Shopify is always there to resolve your problems. They offer 24/7 customer support through calls, live chat and emails. You can choose any of your desired channels to connect with their professional team.

Shopify Cons:

  1. Only First Ten Themes Are Free

In case you are looking for a platform that will offer you hundreds of free themes, Shopify will not suit you. But, to give your e-commerce store a fresh look you will need to update your theme on regular intervals. The more choices you will get the better theme you can prefer to enhance your customer shopping experience.

  1. Make You Store Complicated

By integrating a great number of apps, you might make your store more complex for customers.If you really want to build a customer friendly platform then you must choose a platform that will fit your needs. It is observed that a lot of customers get happy at first due to the vast selection of Shopify features but fail to manage them. You should integrate features that you could easily manage through your e-commerce store.

  1. Costly Method

Shopify charges a transaction fee per sale so this will decrease your revenue each month. When you invest in a more comprehensive plan then it might reward you with lower transaction fees.  So, if you can afford a transaction fee on each sale then you can prefer this platform.

Magento Pros:

  1. Great Support for Users.

The Magento Forum provides a quick solution for everything to take you out from troubles. You can connect with professional people to get the answer of your queries instantly. When you will discuss your issues with other Magento users, you will get a better idea to solve your problem.

  1. Flexible Features

Magneto is a well-known platform due to its flexible features that gives customers complete freedom. There are no limitations so that you can design your store as per your customers’ requirements. You can also hire a professional to make it really personal. Thus if you want to stand out from the crowd then you must prefer this platform.

  1. Cost Effective

Magento is an open source platform which means its resources are free to use. You just need to pay your hosting fee only.

Magento Cons:

  1. Difficult to Understand

It is observed that Magento is difficult to use as it requires sufficient coding knowledge. If you’re a non-technical person, it will become a challenging task for you to operate your e-commerce store. So, if you don’t want to run into difficulty then you must choose alternative platforms.

  1. Time-Consuming

You will need to devote an ample amount of time to get your e-commerce store up and running at Magento. It is difficult for the first-time user to consume time to build a site as per their desire. Consequently, if you’re wondering to get online quickly, it may not be the appropriate choice for you.

  1. Expensive Option

At Magento, you will need to pay a hefty amount of price for hosting and app development.When your e-commerce store expands, you’ll need to pay more for hosting. If you’re looking for an e-commerce platform that would allow you to expand e-commerce store without extra hosting costs, then you must prefer Shopify. Some of Magento apps are free for a specific time only. Moreover, you may also need to hire a developer to understand the complex coding of this platform.

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Marketing

The Must-Know Tips & Tricks for Perfect SEO & Digital Marketing Strategy

Once a site is ready, every web marketer looks for the opportunity to rank it over top positions on search engines. Unfortunately, the majority of web owners are unaware of the SEO strategies they could implement to successfully rank website over popular search engines.

To help you in this scenario we are highlighting tips & tricks for perfect SEO in digital marketing strategy. If you want to keep linking to new blog posts to show up in Google or Bing’s ranking then you must implement the following strategies.

Below are the must-know tips and tricks to help optimize your webpages for higher ranking using these SEO tips.

Track Crawl Status for Perfect SEO Strategy

The majority of websites are failed to rank over powerful platforms due to errors in their crawl system. Therefore it is imperative for you to keep an eye on your website crawl status to rank them over top positions without any hassle. If there is a major or a deeper issue on your site, ensure to resolve them at first.

One of the proven strategies is to check your crawl status every month to figure out current as well as potential errors that are impacting your site’s overall performance. It’s truly a crucial part of link building and without it your efforts would be wasted. So ensure to check your crawl status over Google search console to maximize your brand’s reach.

Create a Mobile-Friendly Website

It is crucial for every web developer and designer to develop a website that has mobile friendly features because now it is a ranking factor in SEO. The good news is that a desktop webpage could be indexed as well as a display over mobile through responsive web designs. Make sure to develop websites that are responsive so that users would easily browse it over a desktop or mobile device.

Additionally, you can also insert the viewpoint description in the content or tag pages with the AMP cache to make them mobile friendly. Do remember to reduce the size of on-page UI elements as well as to compress heavy images for faster load times. Else it would not only suffer your rankings but also drive your customer to your competition.

Post Interesting Content Regularly

Believe it or not, by publishing interesting content on day to day, you will crawl your webpages more frequently over powerful search engines. If you publish new content over your website blog on a regular basis, ensure to index them over by using the search console tool. Digital marketing or SEO experts always emphasize on fresh contents.

When you will publish interesting content on a regular basis, you could rank your website in your desired position over search engines. Search engines will also identify that your site is constantly improving and publishing new content and ultimately crawled more often. Thus make the most of your blog section by posting new content on a daily basis.

Submit XML Sitemaps

Whether you are planning to rank your website over Google or Bing, one of the most effective ways is to submit a sitemap. By using Google Search Console and Bing Webmaster Tools, ensure to submit XML sitemaps for quick indexing. For a sitemap submission, the most appropriate way is to create an XML version.

Moreover, you can also manually create a sitemap through Google Search Console. By doing this you will not only quickly index your site over search engines but also boost your SEO and overall digital marketing. Thus submit an XML sitemap to improve your website ranking in a rapid manner.

Interlinking Strategy

We all know that interlinking is a popular SEO trick to improve ranking over search engines. By creating consistent link architecture you can quickly index as well as organize your website. Ensure to develop main keywords categories and relate them over different webpages to help search engines properly index them.

In this way, you can create links by using your existing content to improve your website ranking over various platforms. Otherwise, you will definitely miss a great option to place your website on top positions in a speedy way.

The Must-Know Tips & Tricks for Perfect SEO in Digital Marketing Strategy

Avoid Duplicate Content

In order to rank website over top positions of search engines, it is crucial to have genuine content. In case your website consists of a large amount of duplicate content, it will significantly slow down your crawl rate and negatively impact your website ranking.

With the invention of plagiarism checker tools, it has become easy for SEO and digital marketers to eliminate duplicate content problems.  You can upload unique content or block these pages from being indexed to avoid duplication issues. Moreover, you can also update Meta tags and descriptions of every individual page to prevent search engines consider them as a duplicate content. Canonical is perfect to resolve this problem.

Increase Your Domain Authority

This is the ultimate SEO trick and strategy to place the website on the top position. By having a high domain authority website backlinks, white hat SEO marketing becomes easier. For this, you can use audit tools like Ahrefs to find out backlinks of high domain authority websites.

When you will post content over high domain authority platforms you could boost your website ranking. Consequently, always look for a website with high domain authority to improve your website ranking effortlessly. This is a great SEO tip.

Optimize Your Site Appropriately

When it comes to implementing a perfect SEO marketing strategy, it is vital to optimizing your site appropriately. Devote some time in a planning session to optimize every keyword in the right manner. When you place your target keywords appropriately over title, descriptions, banners, headings, and body, you could easily rank them over powerful search engines.

So, do remember to include all your target keywords in your SEO plan to drive more leads for your giant or small business through the organic medium.

Research Your Competitors

In today’s high competition world, it is crucial to keep an eye on competitor’s tactics for a better strategy. Consume sufficient time in the research session to create an SEO checklist that will help you to boost your ranking. The more time you will spend in the research session the better links you can generate for search engine optimisation.

In a nutshell, it could be stated now that the shared SEO strategies guide is best for SEO and digital marketers who want to place their sites on top positions.

Categories
Marketing

Top Internet Marketers Tactics & Tools for More Effective Content Curation

Undeniably content plays a key role in business development as well as stability. Whether you are a business owner or marketing manager it is crucial for you to ensure your brand gets optimum visibility. The great news is that in this post we are going to discuss content Curation tactics and tools that can help you out to reflect in the eyes of your target audience.

If you are also wondering to implement tactics and tools that will help you for smarter content curation then you are at the right spot. Let’s have a look below to reveal top internet marketers tactics and tools for more effective content curation.

Connect To Top Internet Marketers

Believe it or not, acquiring assistance from experts is the right way to ace content curation goal. Hence consume some time and figure out contacts that can help you to contribute to round up post. Alternatively, you can also research experts over the internet to accomplish your goal without any hassle.

To do this you can use popular search engines as well as social media forums like LinkedIn and Facebook. Once you figure out the appropriate contacts ensure to connect with them through email.

Curate Content Exclusively

We all know that content curation is a great way to maximize audience engagement through exclusive ideas. If you want to fetch the attention of a greater number of audience then you must come forward with exclusive strategies. Top internet marketers emphasizes on this and they really get best result from it.

One of the best ways to do this is to research the queries of your required audience so that you can fulfil them as per their demands. By doing this you will not only come up with exclusive ideas but also meet the requirements of your customers appropriately.

Subscribe to Top Internet Marketers Blogs

In order to come up with interesting pieces of content, it is truly important to subscribe to top internet marketer’s blogs. Make sure to bookmark or subscribe to every blog that you find interesting and relevant to your niche. When you will subscribe to popular blogs you could easily get more exposure for better content curation strategy. So subscribing to top internet marketers is the best way to learn new tips and get the best out from your business.

Moreover, you could also contribute to popular blogs to drive more traffic from the external linking strategy. Thus, ensure to subscribe to popular blogs to keep inspiring your audience constantly. Else you will miss a great chance to grab the attention of everyone with interesting ideas.

Focus on Newsletter

Unfortunately, a great chunk of people is unaware of the importance of newsletter for better marketing. Therefore, it is imperative for you to learn about the pros of newsletter marketing for effective content curation. Try your best to research and develop the best content for newsletter marketing. For instance, you can use popular newsletter marketing platforms like Zapier and Hoot suite.

These superb apps will help you out to curate content several times without any hassle. So, look beyond social media and blogging forums to reflect in the eyes of your target audience.

Add Value to Your Content

When it comes to updating content it is necessary to add value to existing content. It is seen that a lot of people simply copy and paste the information they have just read. This is totally a wrong approach as it will not only negatively impact on your credibility but also drive away your audience to your competitors.

Whether you are updating the content over the blog or web pages, ensure to add value by incorporating your unique ideas on the specific topic. By adding value, you will build a better relationship with your audience. Consequently, add your own thoughts and insights while updating new blogs on any topic.

Make Use of Emerging Tools

In today’s innovative world it has not remained a daunting task for people to boost their marketing. No matter you want to update existing content or you want to upload content from scratch, you can utilize emerging tools to make the most of your content marketing strategy.

Do remember to engage well-known tools like Feedly, Reddit and Google Alerts to develop appropriate information related to keywords. Otherwise, you will truly miss a great opportunity to identify what your audience is interested to read like top internet marketers and influencers.

Also Read Is Web Automation a Dream or a Reality?

Write Content That Meet Customer’s Requirements

It is true to say that content curation starts with finding exactly what your audience wants to read. Devote some time and analyse your previously published content pieces on your website blog or social media pages.

After evaluating your blog and social media pages, look for the most appropriate content pieces. For this, you can also use a Chrome extension to develop relevant content.

In a nutshell, it could be stated now that the above information is best for people who want to want to freeze the attention of every reader just like top internet marketers. Don’t just read this post instead share this in your circle as well to help everyone develop more appealing content.

Categories
Marketing

The Top 5 Ways Influencers Can Stand Out On Social Media

The rapid growth of social media platforms has made it possible for brands and individuals to connect with countless followers across the world. Whether you are operating a business or you just want to get noticed, there are numerous ways by which influencers on social media can stand out from the crowd over social platforms.

Therefore in this post, we are going to highlight approaches for influencers on social media that will help them to hog the spotlight over socialising forums. Here is how you can stand out in a sea of noise to bring more followers in a super speedy manner

Endless Engagement for Influencers on Social Media

The most effective method to drive more followers over social media platforms is to ensure endless engagement. This is the reason why influencers on social media are super connected and always online through different devices over different platforms. When you will enhance your engagement on your profile you will get the opportunity to build a better connection with your follows.

Moreover, better engagement would help your followers to learn more about and they will love to visit your profile again and again. So, do make sure to enhance your engagement over socialising forums by posting, liking and sharing valuable content.

Influencing Content Sharing on Social Media

No one wants to follow a boring person, it is crucial for you to come up with attention-grabbing content. You will be amazed to know that influencers on social media are the people who love creative ideas so that they easily get noticed.

To do this you can research new ideas over the internet or indulge in the brainstorming session. Thus, if you really want to stand out from the crowd then you must research and gather interesting ideas. Else, you will miss a great chance to entice people with your inspirational ideas

Knowing the Target Audience for Successful Influence

Believe it or not, understanding your audience is the key to success. Influencers on social media never act like traditional broadcasters instead they are well aware of the requirements of their customers. They are thirsty for audience feedback to share things over the profiles that are preferred by them. For instance, they run online polls to figure out the requirements of their current as well as potential fans.

If you are also willing to understand about your audience then you must listen, engage and respond appropriately to their feedbacks. Otherwise, it might become a daunting task for you to get noticed in the ever-growing competition.

Influencers Must be Trendsetter

When it comes to influencing in the mind of people to make them follow over, again and again, it must be a trendsetter. We all know that to be a trendsetter it is vital to start a trend or come up with a unique idea that will get popular effortlessly.

No matter you are a brand manager or a famous personality, ensure to rely on creativity to generate fresh ideas that will reflect in the eyes of your current as well as potential followers. By having a trendsetter approach you could easily generate billions of followers for your profile.

Trustworthiness 

It is true to say that the more people trust you, the more popularity you will get over social media platforms. Therefore it is imperative for you to build a trustworthy profile to drive more followers for you and your business.

In order to do this, you will need to communicate with your audience over live videos or replying their queries in the comment section and through chat boxes. This way you will not only satisfy your followers but also build a trustworthy relationship with them.

In the end, it could be concluded now that the provided information is best for people who want to learn the most effective ways to be successful influencers on social media for inspiring more people over the internet.

 

Categories
eCommerce

How E-commerce Platforms Can Step Up Your Business Performance

In today’s world of innovative technology, e-commerce platforms are offering new heights to businesses and organizations. Be it a small business or a giant multinational company, e-commerce platforms are the ultimate solution to businesses stability and growth.  The superb characteristics of the e-commerce platforms are not only appropriate for business operators but for buyers as well.

Therefore, in this post, we are going to discuss the exceptional features of the e-commerce platforms that can help your business grow in profit as well as credibility. Take a look below to know how e-commerce companies can enhance your business performance.

Analyze Demographic Data

It is true to say that every company aims to move their sales graph to the peak level. With the invention of e-commerce platforms, it has become possible for business operators and marketers to meet the ever growing requirements of their customers. Whether you want to maximize your business growth or you just want to enhance your customer’s experience, you could analyze data of your website and social media pages.

By doing this you will get a better understanding of your customers to facilitate them in a hassle-free manner. So, do make sure to make the most of this superb feature to move your business to the next level.

Maximize the Marketing

A lot of e-commerce sites have built-in marketing system to allow businesses to reach their existing as well as potential customers. For instance, email marketing builds personal bonding with customers. No matter you want to drive customers through search engines or social media platforms, online forums have the potential to generate more leads.

Thus, ensure to engage over online platforms to maximize your business branding in a less span of time. Else, you will miss a great opportunity that will move your business to new heights.

Enhance the Shopping Experience

When you will engage over the e-commerce platform, you will provide a greater shopping experience to your potentials and current customers. The reason behind this is the extensive list of user-friendly tools that help customers to accomplish their goals more easily and accurately. For example, if you are selling caps online, hence customers could easily purchase them by viewing them from different angles.

So, offer your customers the ability to shop their desire commodities through the superb features of online platforms. Otherwise, you will truly miss a great option to facilitate your customers in the right manner.

24/7 Operations

The benefit of being open 24/7 can’t be ignored. By having a presence over online platforms, you could operate your business round the clock. No matter you are running your business in Europe or Central Asia, e-commerce platforms provide you the opportunity to double your sales.

In addition, 24/7 operation would enhance your profit as you are fixed cost would remain the same. Consequently, if you are also willing to maximize your profit then you must use your entrepreneur cap and engage over online platforms.

Better Security

With no doubt, e-commerce businesses are more secure than traditional platforms. This is because online platforms are backed by secure servers that keep fraudulent users away. No matter you are running a product based business or service based business, digital platforms are appropriate for your business growth.

Furthermore, online platforms would allow you to offer more security to your customers. By offering more secure payment options to your customers you could easily enhance their experience as well as your turnover. In a nutshell, it could be concluded now that the provided information is best for entrepreneurs, marketers and for every stakeholder who wants to move forward their business graph.

Categories
Artificial Intelligence

Turning Brain Activities into Speech with Artificial Intelligence (AI)

For some individuals who are incapacitated and helpless to talk, signs of what they’d like to state cover-up in their cerebrums. Nobody has had the capacity to translate those signs specifically. In any case, three research groups as of late gained ground in diverting information from terminals precisely set on the cerebrum into PC created discourse. Utilizing computational models known as neural systems, they remade words and sentences that were, now and again, clear to human audience members.

None of the endeavors, depicted in papers as of late on the preprint server bioRxiv, figured out how to re-make discourse that individuals had just envisioned. Rather, the specialists checked pieces of the cerebrum as individuals either read out loud, quietly mouthed discourse, or tuned in to accounts. Be that as it may, appearing recreated discourse is reasonable is “certainly energizing,” says Stephanie Martin, a neural designer at the University of Geneva in Switzerland who was not associated with the new tasks.

Individuals who have lost the capacity to talk after a stroke or ailment can utilize their eyes or make other little developments to control a cursor or select on-screen letters. (Cosmologist Stephen Hawking strained his cheek to trigger a switch mounted on his glasses.) But on the off chance that a mind PC interface could re-make their discourse specifically, they may recapture substantially more: authority over tone and articulation, for instance, or the capacity to add in a quick moving discussion.

The obstacles are high. “We are endeavoring to work out the example of … neurons that turn on and off at various time focus, and deduce the discourse sound,” says NimaMesgarani, a PC researcher at Columbia University. “The mapping from one to the next isn’t exceptionally clear.” How these signs mean discourse sounds fluctuate from individual to individual, so PC models must be “prepared” on every person. What’s more, the models do best with amazingly exact information, which requires opening the skull.

Scientists can do such intrusive account just in uncommon cases. One is amid the expulsion of a cerebrum tumor when electrical readouts from the uncovered mind help specialists find and dodge key discourse and engine regions. Another is the point at which an individual with epilepsy is embedded with terminals for a few days to pinpoint the beginning of seizures before careful treatment. “We have, at greatest, 20 minutes, perhaps 30,” for information accumulation, Martin says. “We’re extremely constrained.”

The gatherings behind the new papers capitalized on valuable information by nourishing the data into neural systems, which process complex examples by going data through layers of computational “hubs.” The systems learn by changing associations between hubs. In the investigations, systems were presented to accounts of discourse that an individual created or heard and information on synchronous cerebrum movement.

Mesgarani’s group depended on information from five individuals with epilepsy. Their system investigated accounts from the sound-related cortex (which is dynamic amid both discourse and tuning in) as those patients heard chronicles of stories and individuals naming digits from zero to nine. The PC at that point remade spoken numbers from neural information alone; when the PC “talked” the numbers, a gathering of audience members named them with 75% precision.

Another group, driven by PC researcher Tanja Schultz at the University Bremen in Germany, depended on information from six individuals experiencing mind tumor medical procedure. A receiver caught their voices as they read single-syllable words so anyone might hear. In the meantime, terminals recorded from the cerebrum’s discourse arranging zones and engine regions, which send directions to the vocal tract to express words. PC researchers Miguel Angrick and Christian Herff, presently with Maastricht University, prepared a system that mapped anode readouts to the sound accounts, and after that reproduced words from already inconspicuous cerebrum information. As indicated by a modernized scoring framework, about 40% of the PC created words were reasonable. Artificial intelligence development services should be crafted as per the needs that can actually resolve the concerns and turning the activities with speech conveniently.

At long last, neurosurgeon Edward Chang and his group at the University of California, San Francisco, reproduced whole sentences from mind movement caught from discourse and engine territories while three epilepsy patients read so anyone might hear. In an online test, 166 individuals heard one of the sentences and needed to choose it from among 10 composed decisions. A few sentences were accurately recognized over 80% of the time. The analysts likewise pushed the model further: They utilized it to re-make sentences from information recorded while individuals quietly mouthed words. That is an imperative outcome, Herff says—”one bit nearer to the discourse prosthesis that we as a whole have as a primary concern.”

Notwithstanding, “What we’re truly hanging tight for is the means by which [these methods] will do when the patients can’t talk,” says Stephanie Riès, a neuroscientist at San Diego State University in California who contemplates language creation. The mind signals when an individual quietly “talks” or “hear” their voice in their mind aren’t indistinguishable to signs of discourse or hearing. Without an outside sound to match to mind action, it might be hard for a PC even to deal with where inward discourse begins and finishes.

Interpreting envisioned discourse will require “a gigantic hop,” says GerwinSchalk, a neuro-engineer at the National Center for Adaptive Neurotechnologies at the New York State Department of Health in Albany. “It’s extremely hazy how to do that by any means.”

One methodology, Herff says, may be to offer input to the client of the cerebrum PC interface: If they can hear the PC’s discourse translation continuously, they might probably modify their musings to get the outcome they need. With enough preparing of the two clients and neural systems, cerebrum and PC may compromise.