Generation Y Vs Gen Z Understanding Today’s e-Commerce Consumers

Due to the wide range of internet users, it is often difficult to map and track every consumer and their preferences, but this way of segmenting consumers by age groups has increased the chances of getting the right estimations for digital marketing. Having the right understanding of your consumers can increase the quality of their shopping experience which directly increases your sales and revenue. Most of the e-commerce consumers belong to the age group of Gen Y and Gen Z. Gen X market is not too strong and they’re considered secondary targets along with Baby Boomers and Gen A. These age groups are either consisted of consumers who are too old to understand latest technologies and e-commerce or too young to earn for themselves, hence making them a consumer group with low buying power.

When we filter through online shoppers, we find it to be mainly saturated with Gen Y and Gen Z consumers. As these two age groups are both tech-savvy and have stable buying power, this makes them primary targets of many e-commerce retailers. It’s not like one segment is too different from the other that they can’t even understand each other but there sure are a range of characteristics that vary them from each other and require a slight difference in your digital marketing strategies.

Know your audience to elevate your digital marketing by targeting the right audience with the right approach.

Generation Y Vs Gen Z

These statistics give a clear idea about which approach should be used to target millennials and which one would go better with centennials. For example, if you’re sending your promotional emails to Gen Y consumers, make the layout text-friendly but not too text-heavy, keeping a balance between image and consumer review integration. Adding your featured products, customer remarks, and direct pricing would interest a millennial more as they’re more price-sensitive and don’t mind switching brands for a better value of their money.

Similarly, while approaching Gen Z consumers, make your marketing campaigns a little more social media savvy with a cool appeal to them. Centennials are more interested in brands with better consumer experience and the latest technologies. Make them comfortable with your social presence and add in more emoji in your text posts to keep the tone cool and frank. Centennials love videos! They spend 80% more time on YouTube than previous generations. Take advantage of this trait by adding video intro on your website’s landing page with the help of affordable e-commerce website design services.

Quick Tips to Remember for Your Ecommerce Website

  • Whether your primary target is Gen Y, Z or even baby boomers or Gen A, always make your website mobile-friendly. Nowadays, everyone owns more than one device for their online activities. Don’t put all your eggs in one basket. Hire affordable e-commerce website design services for cross-platform designs.
  • Strike their emotional strings with storytelling and emotional advertising campaigns. Both Gen Z and Gen Y are impulsive shoppers, providing content in a narrative manner will get them hooked on your brand and also help you stand out from your competitors by making a unique brand image.
  • Always ask for reviews and customer engagement on social media platforms.

Speed Up Your Conversion with These UX Ecommerce Solutions

The Do’s and Don’ts of User Experience Design 

When visiting an eCommerce webpage, a user has two mindsets, either they’re certain about what they’re looking for and they’re going to look for the exact product they want to buy or they’re a little uncertain but still willing to explore their options. In both cases, there’s a user journey that takes place before a purchase of any product. This journey includes a series of tasks usually consisting of price comparison, a variety of products available, reviews on the seller, and the overall user experience from your e-commerce website.

User experience or UX, as it is more generally known in the tech world, is the emotional or psychological effect of your virtual presence on the web. It plays a vital role in determining whether the user journey will be moving towards a purchase from your site or away from it. UXD, user experience design is a term used for web designs that increase the quality of your user’s experience. So, what really enhances your website’s UX and makes it user-friendly? Here are a few dos and don’ts of user experience design for eCommerce websites.

Don’t Go Ahead Without a Proper Business Plan for Your Ecommerce Website

Treat your website as an extension of your business. Go with the same approach you might go for when heading into a business venture offline. Write a detailed business plan for your website. A business plan generally includes your products’ unique selling point, your market analysis, your consumers’ behavior, target, goals and future objectives. It helps to build a website twice as easily because nothing is out of the plan or estimated. With a business plan, you know where you’re going with your digital marketing goals and what elements you have to base your UX on. Like if your audience is young and trendy, your entire website will have a totally different look as to when a site is built for working adults with a more serious and professional tone.

This is where you set the tone, layout, content, and overall appeal of your webpage.

Don’t Underestimate the Power of Images and Video Content

Adding professional, crisp and quality image and video content is always a great idea for any business online but if you’re an eCommerce website, images and video can be twice as effective for your conversion rate. We all can agree about the magical, awe-inspiring effects of product photography, how all those big brands make us trust their products with their shiny advertisements. Professional photos of your products directly generate a desire in visitors, it’s like an introduction to your products, make sure the first impression lasts. Photos are the only way they’re going to get an idea of how good your products look, if you’re a trusted eCommerce website, your products are as good as your photographs.

Besides adding quality to your portfolio, image and video content also prove to be more engaging. You can easily show off your wide range of products in a 30-second video.

Do Make the Layout User-friendly

A user-friendly layout is very important for your website’s overall user experience. You can give your users competitive prices, free and fast shipping, or a wide variety of products but if your webpage is flooded with ads or content, it increases the bounce rate. Make your website easy to explore and search, most visitors may quit if too much content is shown all at once. They may get confused and annoyed. Your web design should promote your featured products instead of overshadowing them. Make it easy to navigate with clear filter and search options, organized content, clear product images, direct payment, and seller information. Many eCommerce websites make the mistake of making their websites too heavy with content right on the first page and focus too much on decorative and unnecessary graphics for aesthetic appeal, this does more harm to a webpage than progress.

The trick is to invite your visitors for exploring with direct search and filter options instead of choking them with all the content right at the start. Feature your best products and keep the page clean and professional. Too much content will increase your webpage’s loading time and require more data which can be a problem for mobile data users.

Do Invest in Professional Services

It is always better to invest a little extra by hiring creative eCommerce designers instead of using templates or cheap solutions for your eCommerce website. Having your website customized is always a better option no matter the nature of your website, for better branding, it is never ok to use cookie-cutter or premade solutions. Many users go through multi-channel user journey before making a purchasing decision. Hiring experienced and creative eCommerce designers will make your webpage compatible with multiple devices. For example, a user might’ve seen your ad on a social media platform on their smartphone, later in the day, while working on their PC they decide to give your website a look and visit from their PC, the webpage should not be lagging or disorganized on either of the devices. Professional service providers include such elements in your web development package.

While customizing, make sure to keep the power of habit in mind. A totally new layout or set of icons may create confusion among visitors. Like how they’re used to look for a little magnifying glass for the search option, using any other icon may result in bad user experience. Make sure you know your customizable elements. There’s innovation in imitation, stick to the basics but still be unique in your own way. Stand out by adding value-creating features in your website that are relevant to your industry like feedbacks, product reviews, multiple currency transactions, live chat with a business representative for product query or complaints, filtered search options and so on.

Remember to calculate your KPIs on a yearly basis to keep up with your consumer demands and website’s ups and downs.