Blockchain’s Role in Today’s Internet of Things (IoT) Landscape

The Internet of Things (IoT) is changing the manner in which we live and work. Today, IoT gives us a chance to catch information and cooperate with associated devices and the gadgets to improve our business procedures and day by day lives. Assembling, inventory network, savvy urban areas, vehicles, wearables — IoT is adequately associating the physical and computerized world crosswise over numerous ventures. It’s no big surprise why McKinsey gauges IoT’s worldwide market effect to be $3.9 — $11.1 trillion by 2025. As appeared in the figure underneath, this enormous market opportunity has pulled in 400+ IoT stages/arrangement suppliers (and tallying), each competing to build up themselves as key players in this developing industry. So what is blockchain’s job in the present IoT scenario?

The Existing IoT Landscape

A brisk Google hunt of “IoT stages” raises a rundown of the world’s biggest tech companies — Amazon, Google, Microsoft, Cisco, Salesforce, and the sky is the limit from there. These goliaths, whose IoT contributions are for the most part industry-freethinker, just speak to a small amount of the IoT scene. There are additionally several different contributions represent considerable authority in IoT answers for explicit businesses (e.g., modern IoT) or with explicit abilities over the IoT esteem chain, has appeared as follows.

The 400+ IoT stages/arrangement suppliers oblige different pieces of the start to finish esteem chain, yet for the most part, can be categorized as one of these cans:

  • Start to finish IoT Platforms: Completely oversaw IoT organizations including standard equipment, configurable programming, network administrations, and gadget the board (e.g., OTA overhauls); Example: Particle
  • Network Management: Oversaw arrangements which offer apparatuses (e.g., SIM cards) and administrations to associate organizations to their IoT gadgets through WiFi, cell, NB-IoT, and the sky is the limit from there; Example: Sigfox, Hologram
  • IoT Cloud and Storage: Infrastructure-as-a-Service (IaaS) giving IoT-perfect tech stacks and backend administrations (e.g., ETL) which synchronize to associated gadgets and information; Example: AWS, Azure, Salesforce
  • Information Routing and Analytics: Apparatuses overseeing information directing from IoT gadgets >> doors >> databases >> outsider administrations, just as investigation to remove experiences from IoT information

IoT’s Next Frontier: Blockchain-Enabled Interoperability

To recap a critical measurement, the worldwide market effect of IoT is evaluated to be $3.9 — $11.1 trillion by 2025. You might ask why there is a $7.2 trillion distinction between the low/high gauges. Of the complete $11.1 trillion in potential market esteem, McKinsey gauges that 40– 60% or $4.4 — $6.6 trillion may be acknowledged whether genuine interoperability is accomplished between IoT gadgets, organizations, and businesses. As such, interoperability will dramatically increase the worldwide market estimation of IoT in the long haul. This is the place blockchain will shine — by presenting new business openings dependent on interoperable systems.

As an exceedingly secure conveyed framework with interoperability abilities, blockchain is the ideal possibility to drive development in the IoT business. Blockchain stages with savvy contracts and backing of IoT gadgets can play out indistinguishable capacities from conventional IoT stages, while additionally empowering interoperability between IoT gadgets/organizations.

The Crucial Role of Blockchain’s in Today’s IoT Background

In spite of the fact that blockchain-based arrangements must make up for lost time to the adaptability and client experience offered by customary IoT stages, they offer a promising way to deal with handle the interoperability issue that upsets conventional arrangements. Indeed, even authorization (private) blockchains, which use open key frameworks to control get to the board, can’t effectively handle the interoperability issue. Genuine interoperability in the IoT segment is required to drive huge scale self-sufficient associations and machine-to-machine connection and must be empowered by open blockchains.

In the close term, blockchain will supplement existing IoT arrangements by giving confided in information to advise basic leadership and advanced procedures. In the medium-term, new IoT applications utilizing blockchain-explicit highlights will develop and challenge conventional contributions. In the long haul, blockchain will open trillions of dollars in market esteem and empower genuine interoperability crosswise over heterogeneous IoT gadgets, organizations, and businesses. The Internet of Things service company is suggested to integrate blockchain mechanism with their devices for a more genuine outcome.


Five Essential Things You Need to Know About Internet of Things

Connecting with customers is becoming more seamless with IoT services with new opportunities and challenges for the internet savvy world. It is becoming important for the customers as well as the marketers with the passage of time.

There are some surprising facts about the Internet of Things that will unravel some hidden facts about this amazing technology. Let us dig in deep to excavate some essential things about IoT you ought to know.

The First IoT Device

Even though the internet of things sounds futuristic, but it was used to connect over the internet in 1981, when the www browser was first launched.

“Necessity is the mother of invention”Proverb

The reason or the motivation for this innovation was for Coke vending machine. The motive was to find out whether the drink is cold or not and is it available or not. For this, there were sensors that were connected to the machine through the internet and a text-based interface was used to interrogate the concerns. Through this, anywhere in the world, it was made accessible to know is the drink available and is it cold or not.

Since there was a need to analyze the availability of a cold bottled drink, therefore internet of things took inception. This was the first time when IoT technology was used in the world.

More Connected IoT Devices As Compared to People

Since 2008, surprisingly, there are more devices that are connected through IoT as compared to the number of people. Internet of Things is truly emerging internet application that has been there before the internet itself took over the world with a storm.

According to a Cisco IBSG report, calculating the number of devices that are connected to the internet is significantly exceeding the number of people being connected in 2008 and is still increasing every single year. Current estimates signify that there are around 10 billion devices being connected in 2018 which is for sure going to double by the end of the year 2020.

‘Smart City’ Devices Has the Largest Share of the IoT Market

As a marketer, we get to hear a lot of information about the wearables, consumer-oriented applications and beacons running with IoT concept. But talking lately, according to GrowthEnabler report, the IoT market is subjugated by three sub-sectors with perfection: Smart cities (26%), industry (24%) and health care (20%).

It is important that the marketers must strategies their IoT strategies as per these statistics. It is important that they seek the opportunities that can help them in integrating their brand’s services and offerings into the Internet of Things devices while consuming all the three major sectors with accuracy.

‘Powerless’ IoT Devices are now in Development

Internet of Things deployments must require a wired connection from a power source or a battery to be attached with; it is crucial because it is the limitation of IoT that it needs sensors to collect data and then deliver it via the internet, hence requiring electricity.

Since the technology is revolutionizing every now and then, therefore the scientists are working towards powerless IoT sensor development, which would not be requiring the function of electricity or the batteries. For the powerless module, it would work on the science of light such as heat, vibrations and radio frequencies to operate.

It is important that the IoT services company keep their eyes firmly on these developments and come up with highly innovative ideas to get the sensors free from bounded electricity sources.

There Is an IoT Hairbrush

One of the interesting IoT devices is a hairbrush that is designed by L’Oréal. It is an internet-connected hairbrush that uses some microphones to detect the patterns of hair-brushing along with the sensors that analyze these patterns crucially. Through this, the habits of the user are collected for brushing hairs, and its typical usage.

After every brushing session, hair audit session is held to measure and later correct the brushing patterns and recommending or suggesting shampoo or conditioning brands for nurturing the user’s hairs. Though this product has been announced at CES 2017, we are still waiting for this wonder product to launch.


How to Invest in the Internet of Things in 2019

With revolutions and changing technologies, the world is hit by the storm of advanced and modern tech devices. Everyone is surrounded by gadgets and now doing everyday tasks without the influx of machines and gadgets seems like a nightmare to all. Having a smart device or a gadget is no more a sci-fi fantasy and anyone having a modern tech solution with him is no longer seen as a mysterious act. This year it is expected that around 14 billion smart devices would be used by the people, which is expected to increase the number to double by the end of 2021.

With everything changing rapidly, the Internet of Things took birth in between 2008 or 2009. It is a complicated concept and therefore it took time to get on its feet and change the world. In the past few years, IoT has changed and revolutionized a lot, therefore it is predicted that the year 2019 is going to bring the biggest change through IoT. But the question today still remains the same, is it valuable to invest in the IoT concept? Let us scrutinize it.

What is Internet of Things Basically?

IoT or Internet of Things is a complete science in which you can conveniently collect or even exchange the information comprehensively. Through the physical interlink of the devices along with the other objects, IoT can be enabled. It is performing mechanically and then it is fixed with the internet connection of the sensors and software to achieve the impossible. The IoT solutions are generally maximizing the opportunities for allowing to access remotely the control over the network infrastructure along with the integration of the physical devices with the computing systems.

The technology is being used in consumer applications to make smart homes and appliances, in elder care gadgets, medical and healthcare sector, in the transportation concerns, home automation, manufacturing industry, agriculture sector, energy management etc.

Investing in IoT This Year

Currently, the tech industry is dominated by some massive and gigantic technological names who are not only working on IoT but also producing those gadgets that support the concept of IoT and their algorithm of working also depends on that.

We have companies such as Amazon and Alphabet Inc. leading the way with highly competitive virtual reality-based assistants, specifically designed to add convenience in the lives of the users. Amazon’s Alexa and Echo are speakers looking VR assistants to whom you can not only talk but also ask them to do certain tasks for you, such as calling someone, ordering from a restaurant, switching on and off your electric appliances and so on. Similarly, Alphabet Inc. has Google Home that is similar to Alexa and Echo. Currently, Alphabet Inc. is working on creating a smart network named as Nest, which can allow you to connect with your indoor and outdoor security cameras, smoke detection alarms and many more.

Talking about Microsoft, it is spending $5 billion in the upcoming 4 years on the development of the Internet of Things. It has Azure IoT with it that can connect, monitor and manage billions of IoT devices together. It is partnering with other smaller companies to get a cutting edge in IoT technology.

NVIDIA Corporation is working on IoT concept with the latest analytics and setting new technological castles to climb on. It is making the big chips that can help in driving the IoT technology with ease and convenience.

Therefore it is clear that IoT is developing and grooming. The gigantic IT names are working on it and developing modern state-of-the-art devices that can benefit a common man. Invest in IoT management platform, its analytics and data evaluation side and discover the potential it holds in it. Unleash the power of IoT to make your business stand out.

The industry of IoT is expected already to get up to $6.7 billion to $20.2 billion by the end of 2021. With its blooming and encouraging flairs, be an early investor in this field to maximize the most out of IoT.

Mobile Application

Android App Permission Best Practices

All the applications available either at Google Play Store or Apple App Store requires permissions for continuity. Through requesting permissions you can protect all the sensitive information that is available from a device and should be accessible only when necessary. We are going to discuss some crucial ways to achieve better functionality of the applications without requesting unnecessary permissions.


Code of Belief for Working with Android Permissions


We commend to follow these crucial tenets when you are working with Android app permissions.

Point # 1: Only Necessary Permissions

It is exclusively dependent on how you are managing the permissions, there ought to be other ways to do the work from what you require such as the system intents, accessing identifiers and checking to the background for phone calls, without being dependent on the access to super sensitive information.

Point # 2: Pay Attention to the Permissions Required By Libraries

When you are including a library, you also need to inherit its permission necessities. You ought to be completely aware of what you’re including as well as the permissions that is intended to be required and how those permissions are going to be used.


Point # 3: Be Transparent

For a properly informed decision made by the users, make the permissions clear and state the reason for accessing them. Make the information easily accessible beside the permission requests that includes the installation, the runtime and update permissions.


Point # 4: Make System Accesses Explicit


By providing the continuous indications when you are accessing the sensitive capabilities such as camera and microphone, makes it certain to the users when you are collecting the data while smoothly avoiding the perception that you are collecting some data surreptitiously.

Permissions in Android 6.0+

The Android 6.0 Marshmallow introduced an exclusive permissions model that enables the apps to request the permissions from the users at runtime, rather indulging in permission before installation. Through the influx of Android 6.0+ mobile application development agency or developers can alter relevant changes so that the sensitive user data can be handles with extra care.

Increase in Situational Context

The users are provoked at the runtime in the context of your developed application, where for permission to access the core functionalities covered by those groups. It is evident that the users are way more sensitive and impatient to the context in which asked for the permission, and if they find a mismatch amid what you are requesting and what the purpose of your application is, it is than even more important than before to provide complete detail and explanation to the users. Explain why you are requesting for such permission and provide a follow-up dialog if the user denies the request to access permission.

Greater Flexibility in Granting Permissions

It is a good idea to monitor and observe that how many users are actually denying from giving the permissions through using Google Analytics. Through this, you can get an idea to either refactor your application to avoid from asking that permission or provide a better simple explanation for why you are in need so such permission. It is also necessary to handle the exceptional areas such as when the user denies the permission request or toggle off permission by going to the settings.

Avoid Requesting Unnecessary Permissions

For every time you would ask for permission from the user, you are actually forcing the user to make a decision. If the user is running on Android 6.0+ then they would receive permission requests during runtime, which might disturb their working. Similarly, if the user has lower than Android 6.0 than before the installation, they would be facing the permission panel. So if you are bombarding the users with permissions, then there are evident chances either they will uninstall it (above Android 6.0) or won’t install at all (below Android 6.0). Be sure to ask for a few permissions and minimize those permissions that are not much necessary.

Use an Intent

In the majority of the cases, you can select among two ways for your application to perform a particular task. Either your app asks for permission to perform the specific task itself or it can even use an intent to have other applications perform the task for them.

For instance, assume your application should almost certainly take pictures with the gadget camera. Your application can ask for the CAMERA consent, which permits your application to get to the camera straightforwardly. Your application would then utilize the camera APIs to control the camera and snap a photo. This methodology gives your application full power over the photography procedure and gives you a chance to consolidate the camera UI into your application.

In any case, if your necessity for access to client information is rare — at the end of the day, it’s not unsatisfactorily troublesome for the client to be given a runtime discourse each time you have to get to information — you can utilize a plan based demand. Android gives some framework aims that applications can use without requiring consents on the grounds that the client picks what, on the off chance that anything, to impart to the application at the time the expectation based demand is issued.

For example, an intent action type of MediaStore.ACTION_IMAGE_CAPTURE or MediaStore.ACTION_VIDEO_CAPTURE can be easily used for the capturing of the images or videos without notifying the camera object or without permission. In such a scenario, the system intent will be asking for the user’s permission on your behalf every moment an image is being captured.

If You Use Permissions

Your application has full authority over the client experience when you play out the activity. In any case, such wide control adds to the unpredictability of your code, since you have to plan a suitable UI.

The client is provoked to give consent once, either at run time or at introducing time (contingent upon the client’s Android form). From that point forward, your application can play out the activity without requiring an extra connection from the client. Be that as it may, if the client doesn’t give the consent (or repudiates it later on), your application loses the capacity to play out the task by any means.

If You Use an Intent

You don’t need to structure the UI for the activity. The application that handles the goal gives the UI.


The client can utilize their favored application for the undertaking. For instance, the client can choose their most loved photograph application to snap a photo.

In the event that the client does not have a default application for the activity, the framework prompts the client to pick an application. In the event that the client does not assign a default handler, they may need to experience an additional discourse each time they play out the activity.

Don’t Overwhelm the User

On the off chance that the client is running Android 6.0 (API level 23) or later, the client needs to allow your application its authorizations while they are running the application. On the off chance that you go up against the client with a ton of solicitations for authorizations on the double, you may overpower the client and cause them to stop your application. Rather, you ought to request authorizations as you need them.

Now and again, at least one consents may be significant to your application. It may bode well to request those authorizations when the application dispatches. For instance, in the event that you make a photography application, the application would require access to the gadget camera. At the point when the client dispatches the application out of the blue, they won’t be astonished to be requested consent to utilize the camera. In any case, if the equivalent application likewise had an element to share photographs with the client’s gets in touch with, you presumably ought not to request the READ_CONTACTS authorization at first dispatch. Rather, hold up until the client endeavors to utilize the “sharing” highlight and request the consent at that point.

On the off chance that your application gives an instructional exercise, it might bode well to ask for the application’s basic authorizations toward the finish of the instructional exercise arrangement.

Pause Media after Losing Audio Focus

For this situation, your application needs to go out of the spotlight when the client gets a telephone call and refocus just once the call stops.

The normal methodology in these cases – for instance, a media player quieting or stopping amid a telephone call – is to tune in for changes in the call state utilizing PhoneStateListener or tuning in for the communicate of android.intent.action.PHONE_STATE. The issue with this arrangement is that it requires the READ_PHONE_STATE authorization, which powers the client to concede access to a wide cross segment of touchy information, for example, their gadget and SIM equipment IDs and the telephone number of the approaching call.


You can identify whether a client is in a telephone call without the READ_PHONE_STATE or the MODIFY_PHONE_STATE consents by asking for AudioFocus for your application, which doesn’t require unequivocal authorizations (since it doesn’t get too touchy data). Essentially put the code required to find your sound in the onAudioFocusChange() occasion handler and it will run consequently when the OS moves its sound core interest. Increasingly point by point documentation on the most proficient method to do this can be found here.

Determine the Device Your Instance Is Running On

For this situation, you need an interesting identifier to figure out which gadget the occasion of your application is running on.

Applications may have gadget explicit inclinations or message (e.g., sparing a gadget explicit playlist for a client in the cloud with the goal that they can have an alternate playlist for their vehicle and at home). A typical arrangement is to use gadget identifiers, for example, Device IMEI, yet this requires the Device ID and call data consent gathering (PHONE in M+). It likewise utilizes an identifier which can’t be reset and is shared over all applications.


There are two major alternatives that can be used for the identifiers:


  • Utilize the InstanceID API. getInstance(Context context).getID() will restore a remarkable device identifier for your application occurrence. The outcome is an application example perused identifier that can be utilized as a key while putting away data about the application and is reset if the client re-introduces the application.
  • Make your own identifier that is checked to your application’s stockpiling utilizing fundamental framework capacities like randomUUID().


Create a Unique Identifier for Advertising or User Analytics

For this situation, you need a one of a kind identifier for building a profile for clients who are not marked into your application (e.g., for advertisements focusing on or estimating transformations).

Building a profile for promoting and client examination some of the time requires an identifier that is shared crosswise over different applications. Regular answers for this include utilizing gadget identifiers, for example, Device IMEI, which requires the Device ID and call data authorization gathering (PHONE in API level 23+) and can’t be reset by the client. In any of these cases, notwithstanding utilizing a non-resettable identifier and asking for a consent that may appear to be surprising to clients, you will likewise be disregarding the Play Developer Program Policies.

Lamentably, in these cases utilizing the InstanceID API or framework capacities to make an application perused ID are not suitable arrangements on the grounds that the ID may be shared crosswise over applications. An elective arrangement is to utilize the Advertising Identifier accessible from the AdvertisingIdClient.Info class by means of the getId() technique. You can make an AdvertisingIdClient.Info object utilizing the getAdvertisingIdInfo(Context) technique and call the getId() strategy to utilize the identifier. Note that this strategy is blocking, so you ought not to call it from the primary string; a nitty-gritty clarification of this technique is accessible here.


Read Here: Avoid Disaster by Following These 5 App Development Tips

Marketing Mobile Application

7 Mobile App Analytics Tools to Powerpack Your App Marketing

Finally, after all the hassle of testing the application, fixing all the possible crashes and crushing all the bugs and errors, you have successfully published your app on the Apple App Store or Google Play Store. Now just sit back, relax, eat popcorn and watch the glorious speed of users downloading your application, giving tremendous reviews with a 5-star rating. Now you will just gain money and have fun! Isn’t it a dream only? Well, in reality, there is nothing like this seriously. Post-launch of your application is a nightmare just like pre-launch. You have to look out for the retentions, new users, make difficult decisions, bring the latest upgrades and consider users review. Whoa! This is still stressful and yeah there are more sleepless nights to go if you want your application to be a hit and a long-run project for your business.

To increase user engagement and know more about the behavior, likes and wants of your users, you need to measure it with precision. You have to check out how many people landed on your application, how many actually downloaded it, how many have signed in after the download and how many used this application and for how long. Well, actually you have to find out the average revenue you have generated per user and predict how much lifetime revenue you will be generating per user. Basically, you need proficient and advanced analytics services for your mobile application.

The real analytics service will provide you access to streamline your reams of data that are coming from multiple sources along with professional extraction of the insights. There are numerous mobile app analytics tools that are available but picking the right one is way too stressful. Therefore we’ve picked 4 leading analytics platform that were actually leading in 2018 and are still trending in 2019.


  1. Flurry Analytics

Flurry was launched in 2005 by entrepreneur Sean Byrnes which was later acquired by Yahoo! in 2014. It is a mobile analytics, monetization as well as an advertising company, which is providing a platform for analysis of consumer interactions with your mobile application. While analyzing 150 billion app sessions per month, Flurry allows the monitoring of data of 5 apps at a time. In 2015 it standout in the category of the best Android and iOS Apps Analytics Tool. Today, more than 250,000 developers are using Flurry and a number of 800,000 apps are integrated with it to analyze audience reach, their engagement with the app, retention rate, conversion rate, generated revenue and more.

Integration Time – Less than 6 minutes

Features – Insights of advertising campaigns, testing and measuring tweaks and provide real-time data

Price – Free

Platforms – Android, iOS, Blackberry, Java ME, Windows Phone


  1. Amplitude

Founded in 2012, Amplitude is helping the companies in product analytics. Over 20,000 companies across 180+ countries are using Amplitude to track their digital product growth instantly. It aims to enhance the product experience by increasing user engagement, helping in conversions and retention and organizing the data into handy reports with conclusive details. They are tracking over 4.5 trillion actions every single year. Track, understand, accelerate and grow your business with Amplitude analytics to get insights into your application.

Features – Real-time product analytics with smart alerts, fast insights and SQL access

Price – Free/Paid*

Platforms – Android, iOS, Web

*The pricing module is as follows:

Free: Providing core analytics, unlimited data retention, unlimited user seats and 10 million actions tracking per month

Growth: Providing everything in the free package along with in-depth behavioral reports, predictive analytics, customized solutions and dedicated customer success.

Enterprise: Providing everything in the growth package along with monitoring and automated insights, advanced data governance, path authentication and customer success with SLA.


  1. Appsee

Founded in 2012, Appsee aims to help the companies in delivering enhanced user experience through their mobile apps. It is one of the leading qualitative analytics tool crafted for mobile analytics, which is providing visual layer and advanced monitoring methodology to monitor user behavior, user recordings, actionable insights and much more. It offers touch heatmaps to locate the root cause of low retention rate with advanced crash reports that provide the exact and precise reason for the crash of the application. You can also detect UI problems such as unresponsive taps, pinches or swiping concerns etc.

Integration Time – Less than 5 minutes

Features – Touch Heatmaps, recordings of user sessions, crash reporting, retention analytics, user flow reports and paths and no event tagging.

Price – 14 day-free trials/Paid*

Platforms – Android, iOS

*The pricing module is as follows:

Free: Providing 1 app with 2,500 monthly sessions, 250 user recording, real-time analytics, touch heatmaps, single team member and email support

Premium: Providing 2 app with 5 million monthly sessions, 1 million user recording, crash reporting, touch heatmaps, advanced recording mechanism and 20 team members support

Enterprise: Providing a custom number of apps, sessions and user recording, crash reporting, touch heatmaps, server API, real-time alerts, legal and custom SLA, advanced 3rd party integration and dedicated customer success manager


  1. Mixpanel

Mixpanel was founded back in 2009 with the aim to track the user interactions with the web as well as mobile applications while providing analytics for targeted communications. Through this tool, you can get information about page views and traffic flow recordings. Mixpanel’s machine learning typically uses trillions of data points conveniently for predicting the user behavior with real-time user engagement module monitoring, tracking movements of the users and viewing their likes and dislikes.

Features – Automatic insights, A/B testing module, engagement & retention analytics and funnel analytics

Price – Free/Paid*

Platforms – Android, iOS, web and mobile web

*The pricing module is as follows:

Free: With 5 million data points, get access to limited core projects, 60 day data history, 3 members per organization and two-factor authentication

Basic: With 10 million data points, get access to limited core projects, 12 months of data history, 5 members per organization and unlimited saved reports

Enterprise: With premium support and everything in the basic plan, get access to 5+ year’s data history, roles and permissions, professional services and customer success manager.


  1. Google Analytics

Google was not offering analytics option for mobile applications, it was accessible in its beta version alone. But now it is offering analytics for mobile apps too, where a separate dashboard is available. Through this, you can measure the metrics such as acquisition, engagement and outcomes such as in-app purchases. Google analytics ensures real-time monitoring with speed, behavior analysis and complete inspection of your mobile application. It is must to create an account to integrate it with your mobile app.

Integration Time – Less than 10 minutes

Features – Real-time analytics, rich segmentation, over 200+ dimensions and ability to track custom dimensions as well

Price – Free

Platforms – Android, iOS


  1. Localytics

Localytics is one of the most popular application marketing and analytics platform, packed with powerful tools. Your app design agency will integrate it into your application that can be easily customized as per your requirements. Its sole aim is to create a brand experience with digital engagement while delivering meaningful and personalized experiences. With real-time engagement analytics and premium funnel management, attract new users, convert them into loyal ones and long-time users.

Integration Time – Less than 10 minutes

Features – Full stack app analytics, in-app messaging and push message capability, real-time monitoring, smart targeting and advanced funnel management

Price – Free 30 day Trail/Paid*

Platforms – Android, iOS with plan to be available on Symbian, Windows Mobile and Palm

*The pricing module is as follows:

Free: Up to 10,000 monthly active users with user insights

Pro: Up to 100,000 monthly active users, granular analytics, user insights with segmentation, lifetime value tracking and retroactive funnels

Enterprise: Everything in pro along with dedicated account manager, customized & special packages, raw data access with personal support system and training assistance

  1. Adobe

With deep down analytics powered by Adobe, know why a customer came to your app, why they stayed and for how long the stay was and at what point they left. It also provides solutions to keep them with you as loyal customers for a lifetime. It is built into Adobe Experience Cloud to enhance the user experience with efficiency. By integrating Adobe’s Mobile Marketing add-on, you can get dedicated reports on user behavior as well as crash analysis reports.

Features – Multi-channel data collection, ad hoc analysis, user flow, cohort analysis, market segmentation with real-time data, audience analytics and marketing attribution

Price –Paid*

Platforms – Android, iOS, Apache Cordova and mobile web

*The pricing module is as follows:

Select: Enterprise grade analytics with insightful data, customizable reporting and drag-and-drop segmentation

Prime: Multichannel analytics for enterprise with identification of issues, real-time multi-channel data review, insightful data with accuracy, reports generation and crash analysis

Ultimate: Experience-focused analytics for enterprise with advantage of machine learning and artificial intelligence, deep insights, cross-channel marketing, advanced analytics with ad hoc, cohort and audience analysis

Mobile Application

A Guide To Mobile App Development: Does Your Brand Need An App?

Does my brand need an application to be successful? Can the application leverage my brand to the next level? These are some of the questions every business thinks before planning to make a mobile application for their brand. The first and foremost thing to understand is that an application is not a mere distribution medium, instead, it creates a communication channel between the brand and its customers to interact and engage with high efficiency. It is already studied through a lot of researches that users use their smartphones to this extent to find the meaning of any word they use their cellular phones instead of desktops and laptops. Since the usage of the smartphone is at this extent, it is crucial for businesses to understand that customers would love to get to their brand through a phone only, not a desktop PC. It is predicted that by the end of 2025, the usage of desktop PC would be almost obsolete from the homes.

Let us peek inside some stats to illustrate the opportunity that lies in application development. At the end of the year 2018, there were 2.1 million apps available at Google Play Store whereas 2 million apps at the Apple App Store. If we match the stats of the year 2016 with the ending stats of the year 2018, there has been a rise of 75% of consumers spending via apps. It has generated $101 billion worldwide and it is predicted that by the end of the year 2020 the estimated generated revenue through mobile applications will exceed $194 billion globally.

To clear the doubts, we agree that websites have their own charms and benefits that strengthen the brands and customer experience, but having an online presence is no more sufficient in 2019 anymore. Brands need to think beyond it. Therefore we are presenting a complete guide demonstrating is your brand really needs a mobile application and what can be the benefits to your brand with an application in the upcoming future.

Indications your Brand is in Need of a Mobile App

To target the customers in a more personalized way, many companies are shifting towards mobile app development. From any place and at any time a mobile application that is built with effective strategy can help the brand communicate with efficiency. We are not emphasizing that a company must make a mobile app as customers are spending more time on their smartphones, instead what we mean in that, through a mobile app you can offer such value to your customers that you cannot offer from the website. Let us interrogate the crucial indications that translate that your brand actually needs a mobile application development.

Observing Massive Mobile Traffic to your Website

Alright, this is pretty obvious. If your brand is receiving a lot of traffic through the mobile phone, then it is the perfect time to consider developing a mobile application for you. You need to analyze the behavior of the users that what actually they are trying to do. If they are visiting your site through a smartphone, it is a clear indication that your brand needs to offer a more personalized experience that can only be offered through a mobile application.

Younger Demographics are your Customers

According to a report by comScore, people who fall under the age bracket of 18 to 24 years are heavy users of mobile phones, whereas people falling in the age bracket of 25 to 34 years are moderate mobile users. Another study indicates that more than 50% of people love to shop through a mobile app whereas 27% use retail shops to purchase. Through these stats, it is clear that if younger demographics is your customer, they would appreciate if you offer a mobile app to add convenience for them.

Your Business is E-Commerce Based

Even if your website is able to close huge sales, it is still important to consider those who love to shop through a mobile phone. It is studied that companies experienced 20% to 35% hike in their sales through a mobile app. With push notification, special offers, personalized deals, a mobile app can easily help in boosting your profitability index. Therefore if you have an e-commerce store than it is must to have a mobile application for it.

You Own a Brick and Mortar Store

Even if you own a brick and mortar store, it is observed that shoppers are using applications for the purpose of comparison of prices, reading reviews and product recommendations. If you consider developing your own mobile application, the shoppers will use your mobile app to locate the items at your store, will spend more time in searching new discounts, read reviews that are on your site, instead of reading misleading reviews from other sites.

Business Rivals have Mobile Application

In this saturated era, coping up with intense competition is a must for your survival. It is never too late to get a competitive edge from that of your competitors. If your business rival is offering a mobile app than it is an alarming situation. Eliminate their competitive edge by launching your very own mobile application that is more customized and personalized to win over him.

Crucial Benefits of Mobile Application Development

Let us scrutinize how a mobile app can benefit the overall image of your brand.

Enhance the Customer Experience

By building an app there are vital chances that you can reshape customer experience. An application that is designed as per the company’s core business function can provide a frictionless experience. For many customers, a mobile application is a catalog of products and through this catalog, they try to understand the value of the brand. Through leveraging a mobile application, you can enhance not just customer experience but also ad unique brand experience as well.

Increase Brand Visibility

It is studied that if a customer is seeing an app of the brand continuously on their phone, there are significant chances that brand will stick in their mind. For any need, they will get back to that application. Through offering loyalty points, customized deals and promotional offers, these notifications can excite your audience and influence them to shop. This cannot be done through a website as you cannot review offers unless and until you land on the page, but if your customers have an app of your on their phones, through push notification you can always stay with them.

Boost Customer Engagement

Through a mobile application, you can easily trace the likes and dislikes of your customer. You can provide them with a personalized experience by offering them deals on those products that they are in need of. How to find that out? Trace the flow of the customer on what products they are spending more time and what they are searching throughout. This way you can track their likes and needs and then offer the deals in the same domain. This way you can engage your customers more and more with your brand in the long run.

Generate Additional Revenue

All those brand who are seeking to generate additional revenue while boosting their sales rate must get to app development. Through mobile app, they can push the users towards purchasing engaging them more with additional benefits such as discounts and offers.

Mobile Application

How Can Augmented Reality Reshape Mobile App Development

Since mobile applications have revolutionized the lives of the users worldwide, today, people are looking for more interactive and inventive applications than before. With the emergence of Virtual Reality (VR) and Augmented Reality (AR), the whole dynamics of mobile apps have changed, engaging the users with interactive actions every day. In particular, augmented reality is crazily mixing the real-life world with the digital environment for transforming the experiences to a more powerful and multi-faceted reality.

Today, nearly everyone having a smartphone is using AR technology which is already embedded in a few famous mobile applications. People are happily switching funny hats or growing mustaches and beards on a video call without realizing that it is happening due to AR technology only. There are a few games available that recognize your face moments to play, this is also AR. The mobile app developers believe that these little AR applications are just the beginning of a new and powerful era.


Benefits Augmented Reality Assures

With exceptional benefits of augmented reality in mobile apps, create a momentous opportunity for your businesses. Some professional mobile application developers are collaborating with the government and admin agencies for helping them in implementing AR applications for using in monitoring the security, establishing a simulated environment etc.

The core benefits augmented reality holds are;

  1. Enhancing user experience (UX) with more advanced interactive elements.
  2. Minimizing the gap between the physical and digital world for creating an immersive and attentive experience.
  3. Helping in integrating location-based info with a location tracking feature.
  4. Optimizing user engagement for the developers and app publishers.
  5. Helping in broadening the real world experiences with elements of AR for enhancing sophisticated user experience.


Implementing Augmented Reality Challenges

Amid all the benefits and amazements augmented reality holds in itself, there are some extreme challenges in the implementation of AR technology. Getting complete information regarding these challenges is essential for augmented reality (AR) app developers.

  1. Human interaction in society is tremendously suffering from new technological advancements. People are now busy interacting with digital applications more than interacting with real human beings.
  2. The location tracking feature though is revolutionizing, but it hardly performs with accuracy in indoor settings.
  3. With the AR integration with social media profiles, anyone can see the profile of someone with ease. This is a threat for the privacy of the user though.


How Augmented Reality Apps Really Works?


The crucial role of AR for mobile application development is that it can be implemented in a number of ways. But for this, we need to understand how augmented reality really works and how it can prove to be helpful in various niches and industries.

Real-life 3D Objects Stimulation

For a real-life object with a precise environment, it can be easily turned into a 3D object accompanied by perfect stimulation of the environment and surroundings that can be created for it. For example, all the objects that are found in your room can be conveniently recreated into a 3D object with effects right on your mobile screen and through the stimulated visual guidance, you can move your furniture to and fro in your device to make a plan for your room renovation. This 3D stimulation through a mobile phone can bring a momentous change to your life.

Browsers Showing User Location

Augmented reality can create a difference in your life with its location tracking feature. Through the web browser of your desktop or laptop, you can conveniently track the location of the user that would be displayed on the screen while delivering content based location of the user with ease.

Real-Life Interactions in the Game Environment

One of the most recent examples of using augmented reality in games is seen in the most famous game, Pokemon Go. The game made the whole world a playground where users were moving in real time to catch the characters of the game.

Location-based AR Apps

The application utilizes the location feature of your mobile phone that includes a GPS system, compass and accelerometer. Through these sensors, all your data can be collected with ease to display your current location on the screen of your phone. Augmented reality made this wonderfully easy and turned into reality.

Marker-based Augmented Reality

By utilizing the markers such as QR codes, augmented reality application creates a digital edge through the camera view. It is also known as recognition based AR application. Though this methodology, the user takes his camera to the QR code marker and the application scans the code instantly, resulting in the display of the information embedded in the code on your mobile screen.

Markerless Augmented Reality

It is one of the most advanced Augmented Reality (AR) technology that is using a sophisticated algorithm when it comes for the detection of a real-world image instantaneously with all the data as well as information being displayed along with image overlay. This augmented reality technology of implementation has only been adopted sporadically by a few highly advanced hardware.

Mobile Application

Technology Trends That Are Going to Change the Shape of Mobile App Development in 2019

The world is changing rapidly, from the importance of accessing the internet via desktops and laptops has drastically shifted to smartphone browsing. As per the latest report based on global digitization, there are more than 5.135 billion people using smartphones all over the world. The truth is mobile app development is not a piece of cake, it took years to get into the trend and after several years of struggle, today, smartphones have almost competed out the desktops for internet access.

Mobile application development is thriving since last few years and it is predicted it will keep on flourishing in upcoming years as well. According to a survey from Statista, by the end of the year 2020, mobile applications are expected to generate around $188.9 billion globally. Today, due to modern technological advancements, enterprise-level applications can now address any complexity or challenge with ease and sturdy behavior. Since it is now 2019 and this year is regarded as a year filled with technological reshipment and modifications, therefore we are going to discuss some latest notice worthy technological changes that can reshape mobile app development along with several benefits.

Internet of Things (IoT)

Due to its high technical advancement, today, be it the real estate or farming industry, the retail industry or the fitness sector, every part of the industry is excited to embrace this revolutionary futuristic technology. The IoT-enabled application is working as a bridge amid the smartphones and connected devices, making it an integral part of our ecosystem. Not just the entrepreneurs but the customers are all geared up to use IoT technology. There is still a lot of room for IoT development and all those companies who will embrace IoT concept will definitely make more IoT based applications, making future a reality.

Artificial Intelligence (AI) and Machine Learning (ML)

Artificial Intelligence and Machine Learning are creating a huge impact on mobile app development and it has already dug in deep into mobile apps that we just can’t ignore now. With the influx of machine learning algorithms, the enterprises are able to collect data and make analysis with convenience, enabling personalized experience to every application user. Artificial intelligence is making its statement with chatbots, where Siri and Ok Google are surely hit spots where humans are conveniently interacting with bots to make their lives easy.

Starting right from adding automation for improving customer experience, till the reduction in human error, artificial intelligence is already playing a crucial role in the core development of next-generation enterprise-level mobile applications.

More Interaction

For improving technological interaction with enhanced user experience, applications involving AI, IoT and Blockchain are recommended. Since every time a mobile application development company comes across complex and diverse user requirements, the companies need to come up with a technological solution in terms of advanced applications to satisfy their needs.

Security Trends

This is a known fact that since ever mobile apps have remained an easy target for hackers and cybercriminals. Therefore, during the development of the applications, the companies are required to focus on the stability of app security. Especially in the business module where the users have to provide their personal information and financial details such as credit card info,  ML and Artificial Intelligence technologies are proving as a helping hand to detect any fraud or suspicious activity. With the integration of these techs in the mobile app, the level of security can easily be increased. For saving the valuable date from the hackers, facial recognition and end-to-end encryption are providing more security.

New Domains with New Ideas

In 2019 more new entrepreneurs from different sectors are inclining towards making mobile applications for their businesses. Business ideas such as cultural concerns, art-related domains and cooking culinary sector are planning for dedicated app development. This would be interesting to see how mobile app development companies are using the advanced technology and integrating that for the development of these sectors applications. Well, it is evident enough that in coming times, every sector and industry will look forward to an advanced mobile application to reach out to their target market with ease.

Virtual Reality (VR) and Augmented Reality (AR)

The interactive game, Pokemon Go proved that Virtual Reality (VR) and Augmented Reality (AR) and already taken leaps and bounds in the industry. These technologies are not just bound to games and other interactive apps, it is expected that many industry domains will embrace these technologies soon. Statista predicts that the revenue AR is expected to make is 90 billion USD by 2020, which would be three times higher than VR. Therefore we can also predict that AR is going to be more popular than VR in the coming years.

Wearables will be Mainstreamed

Wearable devices are progressively gaining importance and attention across the world. Through this, a rise in wearable app development is expected to be observed. Though the full potential of wearable technology is not yet utilized, it is expected that in the upcoming years, we will be seeing a boom in this area too. By the end of 2019, a hike of 35% is predicted in the wearable market, said by the officials of the Business Intelligence report.

Both the iPhone and Android device makers have brought a revolution in wearable device domain and will be continuing its trend in the coming future. Due to this, the mobile app developers will be making more applications to facilitate their inventions.

Blockchain will prevail

It is evident that Blockchain technology has progressed ominously in a couple of years. Today, blockchain can be a favored choice for the BFSI sector due to its enhanced automation and security position. Through the influx of Blockchain, the application development process can conveniently integrate artificial intelligence for a much higher level of security as well as augmented reality for an immersive futuristic experience.


These emerging technologies are changing the face of mobile application development and with its advanced technologies, they can ensure a safer and secure future. Either it is iPhone app development or Android app development solutions, these trends are going to create a momentous impact for 2019 and will keep the pace for the upcoming years.

IOT Mobile Application

Leveraging IoT Benefits in Mobile App Development – Solutions How to Do It

Internet of Things or IoT is not a new concept at all, it existed from a very long time but never discussed much before. With the latest technological advancements, IoT has come to the limelight again. IoT can easily facilitate the interaction and communication module at every stage of life. Due to its ease of use and growing demand, the rise in IoT mobile application development services is no exception at all.

Let us discuss the benefits a mobile application holds with IoT and how it can make the mobile app experience better than before.


Offerings of IoT to Mobile App Development


  • Valuable Insight

Take real-time decisions in making the complex business processes into a simpler one. With ease in connectivity of devices, servers and all the other equipment, IoT plays a crucial role with significance. With access to all the critical data for ensuring seamless and reliable syncing with gadgets all around, IoT can give exceptional insights to its users.

  • Cost-Effectiveness

With the influx of IoT, give a boost to your brand and conveniently reduce the expenses of mobile application development. In a cost-effective way, integrate several components of mobile app development with ease. Save money by making your application interacts with a touch of innovation and uniqueness.

  • Efficiency

Increase the efficiency of your mobile app through the involvement of customers while using an IoT powered app. Through the IoT app, ensure an excellent and superior user experience. Through the IoT network, increase the competency of your mobile app. Develop user-friendly applications that enhance convenience for your customers through it.

  • Interactivity and Customization

It is evident that through the integration of IoT, you can convert your mobile application into a highly interactive one. Through this technology, open the options of pure customization. With IoT, your mobile app can always remain up-to-date and relevant for every user with premium features.


Benefits of IoT-based Mobile Applications


  • Niche Segment

There are still a lot of companies that haven’t embraced IoT technologies yet. To a small extent, they have adopted it. In this case, you have the chance to add IoT technology to your workplace and give a competitive edge to your business and enter a niche market, marking your own identity. Through the integration of IoT, it is evident that it makes the lives of developers as well as entrepreneurs easy and technological sound.

  • Easy Customization

With easy customization options, you can easily add a futuristic and revolutionary competitive edge to your firm, helping it grow will brilliance. A mobile application built on IoT technology can prove as a bridge between the business system and the technological world. Add convenience to your business with easy to customize IoT services.

  • Higher Security

Your data needs high ended security, ensuring no theft of valuable information. IoT deals with a lot of personalized data, providing protection and safety of the data with highly focused services. There can be no misuse of personalized information and confidential data and can never go in wrong hands with IoT technology in this modish era.

  • Improved Integration

With emerging technologies such as AR, VR and Machine Learning, IoT can be easily integrated with seamless connectivity. With the influx of IoT, it is easy to integrate features of futuristic technologies in your mobile application. But this is limited to experts in IoT integration only, as with their experience and skills, they can seamlessly integrate the technological devices.

  • Increased Convenience

It is evident that we use mobile phones more as compared to desktops and laptops. With the influx of IoT in our smartphones, we can actually carry the whole IoT network at our workplace with ease and without any hassle at all. Gigantic features such as notifications and social media integration become easier with the IoT technology.

  • Location Independence

It is true that IoT technology can be used everywhere, irrespective of the time or place limitations. If IoT is integrated into your workplace, you can easily control the IoT system from a remote location too. This means IoT offers independence from location limitations. If your mobile phone has been well integrated with IoT technology, you can easily control your workplace from a remote location.

What makes IoT more attractive is its facility of integrating across any industry or sector. Whether you are in agriculture sector or education sector or healthcare sector or even law and order sector, IoT can easily address the needs of your businesses with exceptional ease and allow complete customization of your mobile app with brilliance and incomparable services.

Mobile Application

Avoid Disaster by Following These 5 App Development Tips

Mobile application development sounds fascinating and looks pretty easy and relaxing, only in the lab. Once the project is ready to be deployed, this the time when major concerns take birth. The need is to deliver a seamless and a fast-paced application for all the users on every possible device and screen size. Making your app responsive with the perfect user interface and user experience sometimes can cause pain for you.

If your mobile application is having some glitches than before the launch, look at them, if you will ignore them, there are complete chances that your application will face failure at the instant. We are providing you with top 5 tips that you can use for your upcoming mobile app development project and help yourself to avoid the forthcoming disaster that can wreck your application and your idea within minutes. Gear yourself up for successful development, deployment and scaling of your app by following these tips.

No Engagement with App after Download

After the successful deployment and launch of your application, you wait for users to download it. Due to its amazing description, the visitors got attracted and download it. Now what? Was your sole aim was to ensure the download only? Not certainly, as to continue usability of the application is always the prime goal of any application.

It is found out that the average mobile application retention rate is just 20%, only this percentage of the people who downloaded the application at first place, returned to the app within 3 months of their first use. That means 80% of the users don’t come back, it is even studied that more than 12% of users uninstall the application the similar day. What these stats are trying to demonstrate is that if your application is below average, more than 80% of the people will never use it again, whereas 12% will uninstall it at the instant to get rid of your application from their devices.

The need of time is to maintain application engagement by sending notifications and real-time alerts to retain your users back. You have tremendous ways to notify your user about your presence by sending push notifications, desktop alerts, SMS or emails, anything to make your user realize your presence in their device. Engage your customer every now and then to maintain their usage with brilliance.

Global Audience is Neglected

You built a seamless mobile application that has every potential in it, but is it available to be used globally or is it a restricted application? Just imagine your mobile application is having thousands and millions of concurrent users, but all are from your own country, from you are operating. No matter your app is small or big, it must be scalable enough to ensure its users worldwide. Every human across the globe can have access to it and can enjoy a similar user interface and user experience.

There are two major points that are required to be understood,

  • Ensure speed and reliability for all the concurrent users of your application
  • Ensure speed and reliability for all the users no matter where they are located on Earth

To ensure such global scalability, the need is global coverage and global redundancy. Global coverage refers to having multiple presence points that can automatically connect global users to the nearest data center, for example, a user at London can get the same connectivity rate as that of user residing in New York. Whereas global redundancy refers to ensuring brilliant failover and data catchup that is built into your app infrastructure, assuring latest and most relevant updates for all users at the same time.

Stabilizing Application Signals

You can have a user at Tokyo, another at Cambodia, another at London and so on. You will have a bouquet of users all over the world from different locations and settings. Every country has their own rate of usage of the application, but everyone would need signal stabilization and better performance of your app anyhow. Your application should not show glitches though being used in any country.

If the signals and coverage of your app are amazing in your home country and gets weaker and weaker when moving away from your country radar, there are absolute chances that your users might become frustrated and either stop using your app or uninstall it. You need to ensure proper coverage with exceptional signal qualities in order to retain your user every day.

Security and Safety of the Application

Any application that is connected to the internet has evident chances of being hacked and misused. When it comes to mobile application development, security can never be ignored nor compromised. You need to protect your data, your user’s data and if it involves purchases than transaction data.


Don’t ever let your application be at the stakes of damage and theft. With AES/SSL/TLS encryption and security, every message of your mobile must be well protected. It must be end-to-end well encrypted and gets decrypted once the receiver receives it. Cannot be decrypted when being in between. Along with encryption, fine-grained access control is also necessary. You need to fully control over the read and write commands over your application. Any unauthorized person must not be allowed to intervene in your system.

Battery and Bandwidth Consumption Not a Priority

If your mobile app is consuming a lot of battery and the bandwidth is being compromised, the users will look for the alternatives. When talking about bandwidth stabilization, your app must be available at any speed. It is not necessary that your user would be having a perfect and ideal speed Wi-Fi connection access or 4G access every time, sometimes there can be times when the user would be in moving a car or a tunnel. If you have spotty coverage where the application will work only with ideal connectivity speed then your users will drive away from you.

For the battery consumption, you need to choose your mobile application infrastructure and platform with wide eyes. Is it has background activity problem, insufficient refreshing and location heavy concerns, the users will automatically uninstall it. You need to evaluate and see the features yourself before choosing any platform. Does your platform utilizes data transfer protocols, does it involve message caching and are there microservices architectural concerns and so on. You need to identify the concerns and rectify them in order to retain your users.