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Website Design Website Development

Do’s and Don’ts of Startup Website

For the beginner trying to figure out how to get started with a website, it is harrowing to even think about. Do you start with the layout or elements? Do you look into the development side first or the design side? Questions run amuck of your ideas and pin you down with the questions to sidetrack you instead of letting your creative juices flow.

So where do you go and what do you do? Do other people face the same problems? Let us explore some of these questions and understand the stages of developing a website on your own, for the most part. So let’s suppose you’re ready to give your idea a go in the world of business and need to start on your website for your customers to reach out.

In no particular order whatsoever:

Know and Define Your Goal, Purpose, and Benefit

Know and Define Your Goal, Purpose, and Benefit

State in clear and concise words what you are trying to accomplish. 

Make sure your website is an easy read; keep it short and use simple words as to what products or services you provide, so customers can learn easily what to do here. 

Websites are all the same when it comes to making the fatal error of being textbook without being enticing. A lot of websites inform the customer but do not invite them properly – so don’t just tell them what you do but what you can offer and what they can gain.

But when it comes to the website content itself, be comprehensive and as informative as you can. This is another benefit you can show the customers – that they are dealing with someone who knows their stuff. 

Make them a suggestion on what to do on the homepage. For example, ‘check out our XYZ section’ or ‘take a quick tour’. This will give them a direction to go in. This psychological dichotomy is a good way to keep your customer engaged enough to show them around the place, so to speak.

Whether you use outside help or not, you must always get started on your own. Write your content yourself and know what you want included in it and how you want to sound. And then you may get someone to make it marketable to put on the website. So do your due diligence when you look for an affordable web designer.

Look to the Future and Plan Ahead

Look to the Future and Plan Ahead

Go through websites that you like, and research. Decide whether you want your website hierarchy to have a general overview page to go to other pages or you want your homepage to have everything laid out right there. You might benefit from being hands-on with the Homepage, Contact, and About page. 

Next, you must start working on owning your domain and finding a dependable host. WordPress is a good option if you want to customise the webpage yourself or set the scale for it. If you outgrow your platform then moving all your content will be a hassle. So before you look for any web design services, decide if you want to stay small for your niche or grow quickly for the masses.

Choose a designer that can diligently get the work done while keeping in mind your future needs. Do not hesitate to ask for references and samples if you must. The website sets the style of your business so you are even entitled to get a second opinion.

Browse around for layout options your website could use. Again, there’s no harm in picking a style that you admire from another website, as long as you don’t copy it. 

Stay away from free themes and layouts. You’ll be surprised how obvious it becomes to spot them from their make, layout, overall polishing, etc. Spend a little money and get some proper work done by a web design company.  Also, include a mobile-friendly element into it, to make it more accessible.  

Research your SEO resources well and understand that this needs to be a technical endeavor as much as a creative one.

The Content

The Content

Now let’s get down to the crux of the matter – the content. 

Firstly, put a face to the name of your company and website. Putting a photo of your founders adds a personal touch and makes you relatable. And on that note including a story of your journey or vision about the company makes for an interesting read. People love reading personal anecdotes on an otherwise no-nonsense forum.

To give the customer ease, include a way to get in touch with you like your business telephone numbers, email address, physical address, and social media links. It increases the likelihood of the customer contacting you if it was literally a click away.

Sometimes people don’t have access to their emails or social media accounts. So have a brief and relevant form waiting for them on the Contact Us page, so you can get back to them. This form may include an allocation for their name, phone number, email, city, and country, and the nature of the query or comment.

Keep the design simple and neat, and the text easy to read with good font size and style. 

Include relevant and sociable yet professional images – no cheap stock photography. Make it your own if possible. Along with videos summarizing your business or video testimonials from customers to give new customers a better sense of the business. Also, include regular testimonials to always accompany the bottom of your main pages.

Conclusion

After the website is live, keep in mind that it’s not over yet. A business website has to keep evolving to keep up. Always have an aspect of SEO and mobile apps in mind. 

Finally, make sure that you keep your customers’ wants, needs, and convenience in mind when wrapping up a project. Remember you’ve taken a great first step but don’t forget your customer along your way to success.

Also Read: Keeping On Top Of Things With The Cloud

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Website Design Website Development

Keeping On Top Of Things With The Cloud

Web-based services are the way of the world now. Businesses run on the tenet of having a lot of their services based on or around the web. This is especially true for companies that use smart solutions and have elevated to the next technological stage where everything is digital and electronic. 

Most companies now consider ahead of the curb when it comes to integrating technology into their business practices, lest they be left behind in the market. Remember, you snooze, you lose. So what do they do to keep competitive? Consider this, an innovation that comes out of the tech world is shared by the entire world equally and simultaneously, and instantaneously. So why does one company get a second bite of the apple where others do not. The answer – digital integration.

A Smart Business is a Good Business

A Smart Business is a Good Business

More and more companies are shifting their focus to their online presence if they haven’t already. And I don’t just mean converting their portfolio to digital or digitalising their prospectus. But in fact, I mean a business that has either started to or already broaden their horizon with the digital side to enhance their online profile and business practice by allotting more resources to their web-based operations. So what does this entail? Ideally, this is where web development services would be brought in to look for a solution. The diagnosis of complacency or inadequacy is worse than utterly failing in business.

Where just a few years ago, this would have been a long and arduous process of switching out everything; all the equipment, gear, electronics, etc nowadays that no longer happens to be true. The modern age of connectivity has given us god-like power over our everyday convenience and the ability to transmit, monitor, and record information. The web developers would bring with them a solution to improve overall company performance and enhance ease to work. 

Why is this important?

Why is this important?

For the business in question to stay on top of things their operations need to be on top of their game as well as integrated. Next, to get the consumer to look for their services on the web, they must call in a digital marketing services company to design and execute a marketing campaign of the company’s new web integrated services now readily available a click away.

After the consumer has been thoroughly educated about the brand, product, and service coming online, the marketing campaign will move onto the follow through – how to funnel the customer in while maintaining over productivity, with a hitch or much effort. This is where putting it all online comes in handy; easy access, interchangeability of components, and time and cost-effective solutions.

Optimising For The Future

Optimising For The Future

When all of the above has taken place, now is the time to put it all together which makes it a business running with cloud computing solutions, or sometimes Cloud computing business solutions. This is the web-based service to access and work on different areas of a business instead of having to go through all of it to see what’s not working as well as it should. Any business would benefit from transitioning to this method. Think of it as opening up a new line of business that previously did not have access. So you have a new line of business, a consumer base, and the tools to manage, on the cloud, whatever you want for the consumer.

There are 3 main types of cloud computing solutions that might apple to the business here:

Infrastructure: where any given business will have been modified to get optimised in a digital sense, if not already. This means that the system’s processing power along with its network and data storage capacity would be optimised.

Platform: along with everything included in the infrastructure option, the hardware and physical platforms are also provided as well as the framework to build custom applications. 

Software: this involves infrastructure and platform with application services such as marketing automation, Customer relationship management, and business analytics.

Applying any layer of these from the ground up would immensely boost work productivity, customer satisfaction, time optimisation, and the return on investment.

Final Thoughts

The financial incentive for businesses to employ web-based smart solutions or cloud computing solutions, in this case, is obvious. However, workforce longevity would be strengthened by applying this, since a lot of employees would have their leg work insurmountably reduced, literally. 

Your customers would prefer your business over any other because of the advantage you have with cloud computing solutions, not to mention the easy and quick experience that they would have to use your business in the first place. We are only breathing away from everything with electricity running through it to be on the cloud. In all likelihood, if we make the jump soon enough with intent, we can survive the coming wave of tech and competition, and transition to the next innovation a lot smoother.

Also Read: Integrating Shopping with AI

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Artificial Intelligence

Integrating Shopping with AI

The precedent set by the COVID-19 has been a massive change in the norm of shopping – specifically online shopping. E-Commerce has made its bundle load from the world sitting at home watching the news, Netflix, and shopping online. It’s no rocket science whatsoever when talking about the record-breaking numbers of the shoppers just virtually lining up to buy more and more, or at least they did before this all turned too serious.

E-Commerce in 2020

E-Commerce in 2020

Even now ecommerce web development services around the world are trying to maximize profits from their consumer base ballooning up practically overnight. The Corona virus has influenced a lot of markets for the worse like restaurants, bars, and clubs, and some for the better like soap, toilet paper, wipes, and hand sanitizer. But E-commerce has had an ‘on again off again’ relationship with its revenue stream over this period. Why? Because the average person is smart enough to avoid shopping when the uncertain future of the economy is common knowledge.

This, in turn, affected the retail market dramatically, with even giant store chains shut down quite a few of their outlets. Places like Macy’s are still running practically on skeleton crews because workers in the retail business have been laid off across the board. So what happened? Well without any typical economic failings it is only the Corona virus that did this to us. Yes, it is ‘us’. Never before in the history of our species have we ever experienced anything like this. And then there are the economic side effects that we have to deal with. There was no escape, no sunset to ride off into, and no rest. 

Killing Time and Boredom

Killing Time and Boredom

So what did the average person turn to when they were quarantined to their households just waiting for this to be over – they watched ads, surfed the net, and shopped online. Oh! We saw this coming, did we not? Eventually, everyone turned to buy essentials online with convenient and handy apps like instacart. Now in the beginning the ‘safety first’ instinct we all had and the lack of choice to go out and buy things properly like we usually do, gave us the rationalization of what we were doing. But then slowly but surely it turned into a habit with more and more of us buying more and more things without noticing the trend we were setting. People increased spending which generated more marketing content and ads which in return enticed more buyers which generated more ads, and on and on. It was a vicious cycle. This triggered every software development firm under the sun to start creating more and more content to push online traffic towards ads and other marketing and promotional content. 

Advertisements in Overdrive

Advertisements in Overdrive

This sort of ad pushing and marketing psyche was ideal for any marketing and sales professional. Almost as if each one of them decided to be the smartest kid in the class and showing off their skills in their respective fields. Everyone got in on the rat race to seduce and sell to the consumer – a bored consumer. Between the giant chasm of panic and the mountain of anger and frustration boiling up inside of us, we stood on a plateau of boredom. Boredom where our go-to recreations didn’t exist anymore, our friends weren’t there to share the unparalleled discomfort with us.

So we decided to check out what’s online. And we browsed and looked and admired. And then shopped. From eBay to Amazon we did it all, explored all. As if to write a service and performance report on these services we shopped from. Let’s be honest, it was fun when we did. Like the guilty pleasure, we didn’t quite know existed inside of us.

The cutting-edge was utilized to find more customers and send them more and more ads. All companies in the running had their artificial intelligence app development teams hyped for the next sales boom. Shoppers were bombarded with online ads on their social media like Facebook, Instagram, and even Snapchat. Snapchat is now in some ways a better marketing tool than the rest. It efficiently targets the customer with a customer-centric approach and retargets them for ads of similar nature if they show any interest by clicking on them. 

Artificial intelligence software like Amazon’s Alexa had her voice borrowed by Amazon’s Echo to create a virtual assistant. These systems are smart enough to understand context and tone from a user’s text and non-linguistic programming. This would be quite weird if it wasn’t unbelievably helpful. These virtual assistants are the way shoppers would experience buying groceries soon.  The home improvement store Lowe has its AI chatbot greet the customers at the store’s entrance, guide them around their shopping experience, provide product details, and even assist the store worker to manage inventory. 

Looking Back

Since we’re already enjoying the coupling of AI with shopping – some might wish that it’d move faster. What’s coming over the mountain is not an ‘if’ but a when. So why wait? Let’s lean into it to make a smooth transition.

Also Read: Advantages Of E-Commerce Web Development Services

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Website Design Website Development

Advantages Of E-Commerce Web Development Services

The advent of e-commerce has revolutionised the way of commerce and trading. It has provided ease and comfort to customers to shop and buy products from home. There is no need for customers to roam around the brick and mortar stores and face the hassles of traffic on the way.

The rising trend and demand for online commerce technology have brought a new innovation in shopping for customers. Numerous e-commerce web development services are available on the internet that assists businesses in starting their e-stores and setting up their brands.

Here are the major advantages of e-commerce web development services for businesses: 

 Professional UX Design

Professional UX Design

Many businesses need a professional UX design for their website. Choosing the e-commerce development service helps find the creative and dynamic design for their upfront online store. A colourful and appealing online store attracts new customers and grabs their noticeable attention to buy products. It makes it easier for businesses to increase sales and boost their profit and revenue.

 Reduced Cost

Reduced Cost

Cost is a crucial factor in starting any business. Every new business setup needs a little or more investment and capital to start. E-commerce is the best way to launch your store without any cost. You need a professional-looking website to show your upfront store to customers and add products to compel the target audience to shop and buy.

 Easy and Efficient Inventory Management

Easy and Efficient Inventory Management

Inventory is a core element of a brick and mortar and online e-commerce store business. An E-commerce business organises the level of inventory and manages day to day increasing orders of customers.

Businesses can receive and deliver customers’ orders and maintain regular product stock. The ease of inventory management helps e-commerce store businesses to expand their product list and find growth and success in the competitive market.

 Round the Clock Service

Round the Clock Service

An e-commerce store never shuts down. It allows customers to shop, buy, and order products any time they can. The store is open for customers round the clock and operates 24/7/365 a year. It is an ideal benefit for businesses to sell their products to customers without any time restriction.

 Increase in Traffic and Conversion

Increase in Traffic and Conversion

The core aim of e-commerce development is to build numerous e-commerce websites for businesses and increase traffic and conversion. Many new e-commerce stores need to promote their brand and add a variety of products to suit the requirement of customers. There can be a variation for men, women, and kids. They can include clothing, shoes, perfumes, fragrances, jewellery, watches, and technology gadgets.

SEO and Social Media Branding

SEO and Social Media Branding

Search engine optimisation and social media marketing are strong pillars for e-commerce store branding. Many online stores need social media for promoting their brand to customers. They create profiles on Facebook, Twitter, LinkedIn, and Instagram.

Businesses post a variety of texts, images, videos, and infographics on social platforms to enhance their visibility. SEO is a useful method to rank the e-store on the first page of Google. It increases the traffic and conversion goals.

 Safe and Robust Payment Gateway

Safe and Robust Payment Gateway

Many businesses hire software development services to build their online e-commerce store websites. They emphasise creating a safe and robust payment gateway. Ecommerce websites offer a smooth and clear flow of transaction of credit card processing for customers. They can easily check out from the cart after getting done with purchases online.

 Free Offers and Discounts

Free Offers and Discounts

E-commerce businesses attract buyers with fancy offers and discount packages on various kinds of products. They give a lot of incentives to customers and convince them to come back and return to shopping. The reasonable discount on products compels buyers to keep shopping and increasing the profit and sale of online stores.

 Content Marketing

Content Marketing

Content marketing plays a key role in enhancing the customer appeal for e-commerce stores. An engaging content on the home page, about us, and product description grab the noticeable attention of buyers to purchase products online. Including colourful images add value and demand for a product and captivate the first glance of customers.

Responsive Website Design

Responsive Website Design

The basic criterion for an e-commerce website should be built on responsive web design. E-commerce businesses hire a professional mobile app development agency to develop a user-friendly store that is catchy and trendy as well.

The responsive online store websites show higher visibility in organic and mobile searches and display on multiple platforms. Customers can access e-commerce stores via different smartphone and tablet devices. There is also a variety of cross-compatible browser displays such as chrome, Firefox, explorer, and safari.

 Conclusion

Hence, in a nutshell, these above-mentioned are tremendous advantages of e-commerce web development services. They help many brick and mortar shops to convert their businesses to online e-commerce stores. The current trend for online stores increases a value for a profitable return on investment and boosts sales and revenue for products. It gives ease to customers to shop at home.

Read More: 10 Latest Technological Trends In Web Development Services

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Website Design Website Development

10 Latest Technological Trends In Web Development Services

The field of web development is evolving fast with the pace of technology. Every developer needs to be updated with the changing trends and should be well-aware of what’s happening new in the industry. There have been a lot of innovations in the areas of programming and development. 

Many new technologies are coming up that developers need to learn and practise to enhance their career in future. The leading IT Companies of the world are embracing new technologies and creating employment vacancies for fresh and seasoned professionals.

Here are the ten latest trends in web development services:

Artificial Intelligence and Machine Learning:

Artificial Intelligence and Machine Learning

There has been a tremendous advancement in the field of artificial intelligence (AI) and machine learning (ML). According to the business wire report, “The artificial intelligent market is growing at a steady rate and will be reached to 190.61 billion dollars by the year 2025.” This report indicates the clear significance of AI in the coming future. Machine learning is also an excellent and dynamic web development platform that opens opportunities for new developers to build their successful career ahead.

Server less Applications and Architecture:

Server less Applications and Architecture

The server less architecture is based on a cloud computing system and works on a function as a service (FAAS) platform. Companies use this platform to save on IT expenses and protect their data from theft. The most advanced applications are Google cloud, amazon web server, Microsoft azure, IOT apps, and chat bots. It makes easy access and delivery of data with enormous storage and consumption.

Progressive Web Applications (PWA):

Progressive Web Applications (PWA)

According to statista, “24 percent of companies invested in progressive web development in 2020.” The rate is tremendously expected to grow in 2021. PWA is a powerful emerging web app that is built on Html, CSS, and JavaScript and can be run on any browser application. It is ideal for both desktop and mobile platforms and gives a dynamic user experience.

Mobile-First Design:

Mobile-First Design

In today’s modern era, everything is mobile. The demand for responsive and mobile-friendly web development is increasing day by day. Many small and medium sized organisations are creating websites for desktop as well as mobile users. It boosts traffic and lead conversion on websites and increases profit and revenue for businesses. The mobile apps are becoming a necessity for life and customers find businesses through android and iOS devices.

Cryptography and Block chain Development Technology:

Cryptography and Block chain Development Technology

There has been a significant demand for cryptography and bitcoin development. Every leading blockchain technology company is looking for fresh and seasoned developers to develop robust applications for the financial industry. Likewise, banking and investment trading industries are also hiring block chain experts to provide data safety and secure payment methods of crypto currencies.

Voice Search:

Voice Search

Voice search is the rapid innovation and revolution in the field of Google Search. It delivers instant responses to any sort of query and gives results to users. The era of keywords and ten blue links are fading and replaced by voice.

Many leading IT organisations like Google, Amazon, Apple, and Microsoft have launched their voice recognition devices and speakers for users. They are making lives easier for customers and providing them in-depth knowledge and information in a conversational tone.

On-Page SEO:

On-Page SEO

SEO is a bit related to web development. Web development is a way of producing dynamic and actionable websites for clients. Search engine optimization is an organic method of showing visibility of a website and increasing its ranking on the first page of Google. On-page SEO has an utmost demand in modifying a website structure and bringing necessary improvements for faster crawling and indexing by Google.

Software Development:

Software Development

Software development has evolved into many new trends and technologies. The major trends are rapid application development, quantum computing, database programming, core web programing, and client-side development. 

They are robust and powerful career options for developers available in every custom software development company to deep dive in and explore for success. A beginner or advanced software developer can choose amongst any of these technologies and leap a jump higher in future.

Cyber Security:

Cyber Security

Cyber security is the latest technological trend that will prevail in the future. It protects valuable data from external threats. There are plenty of organisations that are making website security a priority. The use of firewall protection, passwords, HTTPS, and SSL are the best ways to keep a website safe from malware attacks and other technical issues.

Internet of Things (IOT):

Internet of Things (IOT)

Internet of things is a new technology revolution that is shifting the way of search. It is being used in a wide area of applications including health, finance, construction, agriculture, hospitality, aviation, and households. The use of smart devices is making the lives of customers easier and simplifying their tasks. 

Bottom Line

Hence, in a nutshell, these above-mentioned are ten latest technological trends in web development services. The future of web development is really magnificent and opens the door to endless possibilities and enormous career opportunities for the next generation of website developers. 

Also Read: AI For Mobile Application Development